This year, as you gear up for the festive season, stop for a while and consider an aspect of your business you may have neglected.
While you're busy ordering company Christmas cards to send to clients, dressing your shop window or just blocking out a day to recover from the Christmas party, spare a guilty thought for that carefully-crafted website you had built last year.
When you first got a website you probably spent time working out what kind to get. Should it be perfectly designed and aesthetically appealing or functional and attention grabbing? You may have spent hours poring over the words for the home page, deciding exactly what shade of blue to use and working out the finer details of navigation. Probably for the first few months you eagerly posted new client stories and special offers but, as the novelty wore off, so did your enthusiasm.
If you haven't continued to update your website then the message you give out to prospective and existing customers may no longer be the one you want to give out.
Take a good hard look at your site today. Are there news stories that are out of date? Are your company contact details up to date and correct? Does your website really reflect who you are today?
If any of these ring a bell then it really is time you revisited your website. A few years ago it was fine to not have a website, now it's the first port of call for most business customers to check on information about your company. Poor design or inaccurate information can mean the difference between a new client or no client.
http://www.web-merchant.co.uk/creativeservices/index.asp
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