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Welcome to Web-Merchant Services blog. Each month we will be adding articles that we hope you will find not only interesting, but also useful. These include whitepapers about our products and services and how to get the best out your online business. Enjoy! :)

Web Merchant Blog Archive

Thursday, 5 January 2012

Convert European shoppers

Convert European shoppers into paying customers

The UK has the most amount of people paying for goods and services online then any other EU country. However only 60% of all shoppers use their credit and debit card to pay with. This means that a 40% increase is achievable by offering alternative payment options.

How to convert the 40%

So if your customers can not or will not use a debit or credit card what's the alternative?

Electronic bank transfer

Eectronic bank transfer payments (or EBT for short) enable customers to make payments directly using their internet banking account. One of the main benefits for the more nervous shopper is that the payment uses stringent banking policies that ensure privacy and security.

Within the checkout page where you can normally choose a range of options i.e. PayPal, Credit Card or Debit Card, you can choose to pay via EBT. After choosing this banking payment option, customers are redirected to their banking website where they simply log in to complete the transaction. Both the consumer and the merchant receive instant transaction confirmation.

Ease of use for your customers

Internet banking is much easier than most other payment methods. Customers can check their banks statement before purhcasing and after.

Virtually no Chargeback's

Because banking payments are complete and absolute it means Charegeback's are virtually no existant. Also, merchant's do not need to do costly payment integrations

What now?

Web-Merchant can offer you a host of new payment solutions that capitalize on these new opportunities.

Learn More - www.web-merchant.co.uk

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