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Welcome to Web-Merchant Services blog. Each month we will be adding articles that we hope you will find not only interesting, but also useful. These include whitepapers about our products and services and how to get the best out your online business. Enjoy! :)

Web Merchant Blog Archive

Wednesday, 1 February 2012

Credit cards alone are no longer enough

Each merchant account and gateway is set-up to accept the following cards automatically
Visa, Mastercard, Electron, Visa Debit, Mastercard Debit, Delta, JCB, Laser and JB. You can also accept Amex and Diners Club but you must apply direct to the Card Scheme. However cards on their own may no longer be enough...

4 or more payment types increases the success of a transaction by 22%. Customers are increasingly expecting choice when paying online, with 50% abandoning a transaction because their preferred payment method isn’t available. Preferred payment options include electronic bank transfers, vouchers, e-wallets (PayPal) and other payment methods. Of the 18 million consumers who use internet banking in the UK, 13.7 million use it to make direct payments or transfers to online merchants, making it a necessity for any business wanting to succeed in this market.

The below payment methods, which are designed to run along side your card payment options, will be available for all new and existing Solution 1 Account customers in 2012



Recurring Payments



  • Convenience

  • Automated payments

  • Easily managed

  • Improved security

  • Increased Euro payments

  • Peace of mind

  • Possible savings

E-Wallets



  • Online security

  • Global coverage

  • Spending segregation

  • Increased mobile payments

  • Unique payment solution

  • Immediate funding

  • Prompt withdrawals

Direct Bank Payments



  • Reach non card holders and other markets

  • Low fraud

  • Instant deposits

  • Convert more European shoppers

  • Ensure customer privacy

  • Easy payments for your customers
    No pre-registration process

Vouchers



  • Anonymous payments

  • No need to provide financial details

  • Can only spend up to the value of the voucher

  • Young people can buy from you

  • 100% chargeback free

  • Easy to use

  • No cards or bank details involved

However lets not forget the benefits of credit and debit card payments



  • Consumer choice

  • Good penetration in developed countries

  • Capture impulse buying

  • Business creditability

  • Automatic currency conversion

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