Retailers Are Investing More In Mobile Technology
Google has issued a survey today, which captures some of the key trends we’ll see in the coming months, especially during the Christmas period.
Last year, we saw consumers far ahead of retailers when it came to using digital resources like price comparison tools and more, Google explains. But this year retailers are really betting on mobile, both in-store and on the web.
"Companies are recognizing that websites are not just about ecommerce, they are a gateway to the brand. It used to just be about the transaction, but now consumers need access to mobile, inventory, and more"
Google says that retailers are making investments in their mobile apps to capture consumers in-store with offers, additional inventory and more. for example, the retailer Target has added in-store QR codes to the top 20 toys on sale so in case a toy is sold out in-store, a shopper can just scan the code and purchase the item online. With 51 percent of people research online, and purchase items in a store, retailers need to engage with consumers both in-store and online.
Other stats from Google: 54% of consumers will start holiday shopping before Black Friday; 46% of consumers plan to spend more time shopping around for gifts this year because of the economy; while consumers are researching early, 31% plan to do the majority of their holiday shopping in early/mid December; 37% of consumers say search is their go-to source for gift ideas, and 51% plan to research online but buy in-store; 4 in 5 mobile/tablet owners will use their device for holiday shopping, and mobile users continue searching after Christmas.
What we think?
Mobile websites is an important strategy, however it needs be used in conjunction with desktop websites and other marketing strategies.
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