A well designed website will impart professionalism and show visitors that you care about your customers and your business. It will also convey a feeling of trust.
This may sound blunt, but if the site looks unprofessional and you wouldn't want to buy from it, why would your customers?
Please note these rules help prevent Chargebacks and provide a much MUCH better visitor experience.
1. Are you using mock text
If when having a website built the true content is not available, designers will often use mock, usually Latin, text to make it look like real content. However certain merchants either forget to replace this or deliberately leave it in. Not only does this help a customer know who you are and what you do, it also means that customers are more likely to purchase from you and the risk of chargebacks from confused customers is significantly lowered.2. Refund policy
A refund policy should be clearly displayed on your website. This can be displayed anywhere on your site, as long as it is displayed before a customer makes a payment.3. Are your contact details displayed
You must clearly display your contact details for your shoppers. These include your postal address, customer service telephone number and email address. All this helps with customer confidence.4. Does your website have clear navigation
The navigation must enable a user to easily find their way around the website and find relevant information quickly. Especially contact and refund information.5. Does the website look professional
A website is an extension of your business. If not your sole business. It is one of the only opportunities to establish, strengthen and maintain your brand in the eyes of prospective customers. A badly designed site will affect the time that your visitors and potential buyers stay on your site negatively and you will not be successful in your online business.Further reading - A website isn't just for Christmas | Important Website Requirements | W3C Standards
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